Thursday, July 10, 2008

A 3D Journey

It's a night launch party but wear your sunglasses - 3D movie glasses, that is. SM Cinemas formally introduced their Cinema 1 at The Block as D-Cinema, the first true digital cinema in the Philippines as it uses digital technologies from production, post-prod, distribution, up to projection. The featured movie was Journey to the Center of the Earth starring Brendan Fraser - an action-and-CGI-effects-packed movie really fit for 3D projection.
D-Cinema vs IMAX
My fellow watchers said that IMAX's Screen is bigger vertically and more involving. D-Cinema is more like your regular cinemas plus the 3D and great surround sounds. The eyewear is not the red & blue film child-like toy.=) It's a plastic sunglass with a darker-shaded left lens. The 3D experience was great, together with the movie's engaging journey. It ended with a hint of a sequel. =)

The Block is part of SM City North Edsa. Regular showing of the mentioned movie starts July 10. They also had a previous soft launching with the movie Beowulf last November 14, 2007.
More photos at


Ed said...

Ayun ng pics ah..hehe

Jon said...

calling calling sa may hawak nung picture natin na kasama ako. =)

Jehzeel Laurente said...

astig! andito pala ako :D